Minghua Hu
Giving a Fresh Look to Marketing Collateral
Omnicell provides medication management automation solutions and adherence tools for healthcare systems and pharmacies worldwide. I was chosen to incorporate Omnicell’s fresh new brand identity across a variety of marketing platforms, including business cards, letterheads, employee badges, digital invitations, product brochures and E-blasts.
Service
Medication Cabinet, Print, Digital
Client
Omnicell
Year
2019-2020
During my tenure as an in-house contractor designer, I had the opportunity to work on a wide range of projects. Some of these projects included marketing stationery, internal and external training materials, e-blasts, event invitations (both online and offline), B2C and B2B marketing campaigns, and other marketing initiatives.
One of the most significant projects I worked on was the Omnicell rebranding process, which was completed in 2019. I played a crucial role in this process by producing all product sheets, brochures, and other ongoing event materials. Below are some samples of my work, including digital invitations for Arab Health, a VBM 200F product brochure, and an E-blast for EAHP (European Association of Hospital Pharmacists).
