Minghua Hu
Eye-Catching Landing Page Design
Back in 2016, I had the pleasure of designing a landing page for Suning USA, featuring the popular brand Coach. The page was created to promote a special event held on the website's storefront in March of that year. I poured my heart and soul into the design, crafting a visually stunning page that effectively conveyed the excitement and allure of Coach's products.
To my delight, the landing page was a huge success. In fact, during the month of March, Coach products alone contributed to a staggering 60% increase in webstore revenue! This was a thrilling achievement for me, and I am incredibly proud of the impact my design had on the company's bottom line.
Service
Digital & Web
Client
Suning USA
Year
2016
Confidence is everything, and I believe that maintaining eye contact is a key aspect of projecting confidence. That's why, when designing the landing page for the Coach event on Suning USA's website, I made sure to position the Coach name and logo prominently on the left-hand side. This placement ensured maximum impact and drew the consumer's eyes directly to the brand as soon as they landed on the page.
For me, design is all about finding inspiration in unexpected places and using it to create something truly special. Whether it's a subtle nod to the power of eye contact or a bold experiment with color and form, I am always looking for new ways to push the boundaries of what's possible and help drive business success through the art of great design.
With the rise of responsive web design, it's more important than ever to ensure that a website looks great no matter what device
it's being viewed on. When tasked with creating a new layout for the website, I knew that simplicity and ease of use were key. That's why I proposed a streamlined design that would be easy to navigate and would showcase the full range of products on offer.
To achieve this, I suggested a supportive banner that would provide an at-a-glance view of all the selections in the store. This would help visitors quickly and easily find what they're looking for, no matter what device they're using to browse. The overall effect
is a clean, modern design that provides a seamless user experience across all devices.
To enhance the overall aesthetic appeal and resonate with my target audience of younger females, I opted for a design with rounded corners. This design choice is not only visually pleasing but also promotes a positive and playful mood, evoking feelings of confidence and endearment.
To simplify the decision-making process for customers and save them time, our strategy was to limit the product selection to just six options. Moreover, we strategically placed the less popular products at the top, while placing
the popular color products at the bottom to ensure that all products received adequate exposure.
