Minghua Hu
Revamping Your Marketing Material for a Modern Audience
As an American provider of cloud-based financial management and services available in five regions globally, Sage Intacct entrusted me with the responsibility of being the only full-time graphic designer on the team during my tenure. I created visually stunning graphic design materials for internal and external audiences, alongside another part-time designer. Together, we rebranded hundreds of data sheets, e-books, infographics, and white papers, delivering value to the company.
Service
Cloud-based Financial
Management and Services
Client
Sage Intacct
Year
2021-2023
When I joined Sage Intacct, the rebranding journey had just begun. Being in between the old and new brand, I had to adapt quickly and take a proactive approach to transition assets to the new brand guidelines. Despite facing uncertainty and challenges, my flexibility and adaptive nature enabled me to react to feedback and meet all deadlines.
Starting from July 2021, I spearheaded the rebranding process and transformed a vast amount of material, including hundreds of data sheets, e-books, infographics, white papers, and PowerPoint presentations, to match the new brand guidelines. I also created fresh pieces for our product marketing team. Below are some samples for you to see the remarkable transformation between the old and new brand.
