Minghua Hu
Engaging Monthly Newsletter that Drive Results
In late 2018, I took on a project to redesign a monthly event newsletter, in partnership Content Magazine, a local San Jose publisher. The project was to create a brand-new design based on their brand guidelines.
Service
Art Direction, Email design
Client
Visit San Jose
Year
2018-2019
The primary objective of the redesign was to raise awareness about events and opportunities in the city through a forum. After conducting thorough research on newsletters produced by successful organizations in other cities, it became apparent that the newsletter needed to showcase the distinctiveness of Content Magazine's unique brand. This factor was critical for both visitors and event planners.
After rolling out the new design, I was thrilled to discover that my contribution resulted in a 20% increase in newsletter subscribers. The actual number of consumers increased from 43k to 57k, and the project also generated a 30% increase in click-through rates. These results were a source of great pride and excitement for me.
Old Design
New Design
